what i do

how i do it

MISSION: Help businesses visually communicate who they are, what they do and why they matter.

Whether creating new brands, reinvigorating and repositioning tired ones, or developing print or digital communications, I believe in the value of strategically-led design to create distinct and powerful brand communications which increase market presence and, in turn, market value. I believe in engineering better brands.

I have worked across a diverse landscape of corporate branding, environmental graphics and retail design. From brand development and implementation for major multi-nationals, event branding for prestigious award shows and creative brand strategies for start-ups, I have always been focused on delivering highly creative, strategically-aligned results based on the business needs of client briefs.

PROCESS: Understand, create, communicate.

process imageThese three key stages are the foundation on which I provide my services. By understanding the business I am visually representing, I can clearly articulate its objectives through clarity of mission statement, promise and market position. By creating a unique visual language and tone of voice, it is then possible to engage the audience in all facets of the brand’s touch points. I do this through brand and marketing communications and branded environments.

RESULT: Multi disciplinary, singularly focussed.

Through a deep understanding of the organisations and businesses that I have been involved with, I have been able to represent, both visually and strategically, their unique character, behaviour, values and beliefs.

The scope of which includes:

Brand strategy
Nomenclature
Logo development
Art direction
Brand guidelines
Brand collateral
Environmental graphics
Digital comms

The projects shown on this website are a selection from my career to date.