BRAND STRATEGY | LOGO | ART DIRECTION | BRAND GUIDELINES | WEBSITE | APP DESIGN
This project entailed a complete rebrand starting with the development of a comprehensive brand strategy including core purpose analysis and positioning. Following this, came the logo design and creation of a visual language system across all internal and external touch points. These included brand guidelines, stationery design, iPhone and mobile device app branding and various other media touch points. Following the rebrand, the organisation saw dramatically increased success in a highly competitive market place. This project was undertaken at Channelzero Brand Communication Group.