IDENTITY | ART DIRECTION | MEDIA COLLATERAL
The Australian Pavilion at the Shanghai World Expo provided the platform to promote Australia’s interests and strengthen ties with China, through participation in the World Expo. This entailed creating a distinctive art direction for the event’s media launch material. This included a bespoke invitation and media pack which reflected the dynamic and fluid visual cue of the Australian Pavilion in Shanghai. Project undertaken for Ogilvy PR.