LOGO | ART DIRECTION | BRAND GUIDELINES | APPAREL BRANDING

For this project, it was important to leverage the equity and prestige of the Kostya Tszyu name and also to understand and amplify the core personality and attributes that made it so valuable as a brand name. After the core brand messaging was established, I then created and implemented the logo, brand guidelines, EDM and direct marketing, along with various brand communication and sales documents. This project was undertaken at Channelzero Brand Communication Group.

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